I love to work with women founders to clearly define and communicate their brand's purpose. - AP
budding brand submissions
Thanks to The Green Tent - a new concept launching at O'Cannabiz in Toronto June 7-9 - I will impart my learnings as the creative founder of Van der Pop during a 1-hour branding workshop.
The Green Tent is the brainchild of a collective of Canadian women recognized for their countless contributions to the country's cannabis industry. Conceived after a shared experience walking the male-dominated cannabis trade show floor, The Green Tent (TGT) is a space for meaningful networking with women who work in weed.
Next Friday, June 7 at 11am EST, I will walk through a branding exercise of A COMPANY SUBMITTED HERE to identify its DNA (brand nucleus, 4 pillars, target consumer). Why? Great DNA is more than skin deep. Beyond its logo, a brand must understand what it is and why that matters to who it serves. This is how Van der Pop continues to deeply connect with our community!
The 1-hour workshop will stream LIVE on the IG Stories of @aprilpride @vanderpop @camptgt - and more!
Conditions for entry:
+ Brand must be founded and based in Canada.
+ Brand must be cannabis related.
+ Brand must be founded and currently managed by a woman.
+ Brand does not need to be present for workshop.
+ Brand must complete the form below.
Deadline for submissions is June 5, midnight EST.
See you under The Green Tent - xXx April