I see around corners.

April Pride

creates

goods, brands,

experiences, communities,

and conversations 

for women

seeking transformation

of mind, body, spirit.

A collage of logos and names of various media outlets and companies, including The Guardian, Forbes, Inc., POPSUGAR, VICE, YACHT, San Francisco Chronicle, COVETEUR, and others, with the phrase 'as seen in...' in blue cursive at the top.

I share the truth women deserve.

April is a trust architect in categories the world isn't ready for.

Women are stacking: Cannabis for sleep, mushroom microdosing to connect, a GLP-1 to curb cravings, a peptide for joint pain, a prescribed stimulant for late-diagnosed ADHD, an SSRI to regulate mood, and ketamine-assisted therapy for lifelong depressive symptoms.

Put them together,

and what have you got?

The truth is

nobody knows,

but women are committed

to finding what’s

true for them.

Since 2015, April has helped women responsibly incorporate gray-zone medicine into their wellness routines. Today, she writes about all of it. Not as a clinician, but as a woman who makes it her job to ask the questions others won’t.

I name the problem & solve it.

April brings to life

pioneering, accessible

solutions for problems

women felt but couldn't name.

2015 VAN der POP · 2018 HOW TO DO THE POT
2021 THE HIGH GUIDE · 2024 SetSet 
2026 OF LIKE MINDS→

I create space for what's emerging.

When April launched Van der Pop N. America’s most recognizable female-focused cannabis brand, the prevailing wisdom was women weren't a meaningful market - they now account for over 40% of sales. 

When she introduced The High Guide and SetSet, the conversation in psychedelics was dominated by pathology and clinical outcomes - but 3 out of 4 people were consuming “in the wild.” 

April’s vision has repeatedly proven

ahead of the conversation.

Whether building brands,

hosting dialogue, or designing experiences,

her work is similar:

create space for a fresh

perspective to emerge.

I support personal transformation.

Informed by speaking with tens of thousands for over a decade, April designed experiences intended to meet people where they are on their journey—with and beyond the medicine. Three specific offerings—education, experience, embody—to responsibly support personal evolution.

Where are you on your journey?


education

I need knowledge & resources.

Psychedelic Salon

is open to the public

— and welcomes all genders.

Join hundreds of people live and livestream

for a 75-minute

open forum featuring experts

discussing the emerging field

of psychedelic medicine.


experience

I want to drop in & connect.

Women in the Wild

is an intimate gathering

—exclusively for women.

Hosted at April’s home

in Seattle, a decriminalized city.

Small groups intentionally 

explore for 4 hours.


embody

I'm ready for my becoming.

OF LIKE MINDS

is a community of women

pursuing expanded

health and happiness

through creativity.

Founding members are being invited now.

Artistic collage featuring illustrated women's faces with diverse skin tones, surrounded by vibrant flowers and abstract colorful backgrounds.

I write on women, plants, & wisdom.

Every week on Substack,

April shares stories of women, wisdom,

and the plants that have always been on our side.

substack

podcast

frequently asked questions