I see around corners.
April Pride
creates
goods, brands,
experiences, communities,
and conversations
for women
seeking transformation
of mind, body, spirit.
I share the truth women deserve.
Women are stacking: Cannabis for sleep, mushroom microdosing to connect, a GLP-1 to curb cravings, a peptide for joint pain, a prescribed stimulant for late-diagnosed ADHD, an SSRI to regulate mood, and ketamine-assisted therapy for lifelong depressive symptoms.
Put them together,
and what have you got?
The truth is
nobody knows,
but women are committed
to finding what’s
true for them.
Since 2015, April has helped women responsibly incorporate gray-zone medicine into their wellness routines. Today, she writes about all of it. Not as a clinician, but as a woman who makes it her job to ask the questions others won’t.
I name the problem & solve it.
April brings to life
pioneering, accessible
solutions for problems
women felt but couldn't name.
2015 VAN der POP · 2018 HOW TO DO THE POT
2021 THE HIGH GUIDE · 2024 SetSet
2026 OF LIKE MINDS→
I create space for what's emerging.
When April launched Van der Pop North America’s most recognizable female-focused cannabis brand, the prevailing wisdom was that women weren't a meaningful market - they now account for over 40% of sales.
When she introduced The High Guide and SetSet, the conversation in psychedelics was dominated by pathology and clinical outcomes - but 3 out of 4 people were consuming “in the wild.”
April’s vision
has repeatedly proven
one step ahead of the conversation.
Whether building brands,
hosting dialogue, or designing experiences,
the work is similar:
create space for a fresh
perspective to emerge.
I support personal transformation.
No matter where you are on life’s journey, join April for an in-person experience to learn, connect, and witness—together.
Psychedelic Salon
open to the public
Join hundreds of Seattleites monthly
October through May
for a 75-minute
open forum featuring experts
discussing the emerging field
of psychedelic medicine.
Women in the Wild
intimate gathering for women
Private gatherings at April’s home
in Seattle, a decriminalized city.
Small groups of women
ready for an evening
exploring with intention.
OF LIKE MINDS
a community for women
(coming soon)
For women pursuing expanded
health and happiness
through intuition and creativity.
Founding members are being invited now.
I write on women, plants, & wisdom.
Every week on Substack,
April shares stories of women, wisdom,
and the plants that have always been on our side.
substack
podcast
frequently asked questions
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April Pride is a Seattle-based creative entrepreneur with thirty years working in interiors and product design. For over a decade, she’s been building consumer brands for women in regulated emerging categories — cannabis, psychedelics, and women's health. She founded Van der Pop (acquired by Canopy Growth in 2018), created the podcasts How to Do the Pot and The High Guide, founded the psychedelics platform SetSet, and is launching OF LIKE MINDS, a community for women exploring consciousness, creativity, and optimal health.
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April consults with founders, funds, and brands building products for women — especially in the surge of women's healthcare and gray-zone medicine. Engagements range from 30-day strategy diagnostics to ongoing fractional partnerships. Begin at aprilpride.com/work-with-april.
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April writes weekly on Substack about women's emerging health stack — cannabis, psychedelics, GLP-1s, peptides, ketamine, and the women's hormone and midlife questions that intersect with them. She covers what women are actually doing, what works, what's hype, and what the brands selling to them are missing. She writes as a consumer expert and educator, not as a clinician.
She also writes about women, plants, and wisdom — specifically, what happens when a community that has always turned to nature for healing finally gets the research, the policy attention, and the cultural momentum to back it up. -
OF LIKE MINDS is a forthcoming community for women curious about expanding their own consciousness and contributing to the collective — through creativity, confronting fear, and honing intuition. Founding members are now being invited; applications are open.
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Women in the Wild is April Pride's private intentional gathering series, hosted at her home in Seattle, a decriminalized city. Small groups of women apply to attend an evening structured around guided practice, creativity, and conversation. It is a separate offering from OF LIKE MINDS.
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Seattle, Washington.