I see around corners.
April is a creative founder
building brands, communities,
and conversations
for women open to exploring
unorthodox wellness solutions
that require education and trust.
I share the truth women deserve.
Women are stacking: Cannabis for sleep, mushroom microdosing to connect, a GLP-1 to curb cravings, a peptide (BP-157) for tennis elbow, and ketamine-assisted therapy for lifelong depressive symptoms.
Put them together and what have you got? The truth is nobody knows, but when has not knowing stopped smart, determined women from finding what’s true for them?
Since 2015, April has helped women responsibly incorporate gray-zone medicine into their wellness routines. Today, she writes about all of it. Not as a clinician, but as a woman who makes it her job to ask the questions others won’t.
I name the problem & solve it.
At the heart of April’s
professional success is creative and accessible
solutions for problems
women felt but couldn't name.
2015 VAN der POP · 2018 HOW TO DO THE POT · 2021 THE HIGH GUIDE ·
2024 SetSet · 2026 OF LIKE MINDS→
I create for what’s unseen.
When April launched North America’s most recognizable cannabis brand for women, the prevailing wisdom was that women weren't a meaningful market - they now account for over 40% of sales.
When she began exploring psychedelics, the conversation was dominated by pathology and clinical outcomes - but 3 out of 4 people consumed psychedelics “in the wild.”
Whether April is building brands, advising founders, hosting conversations, or creating experiences, the work is remarkably similar: creating space for a different perspective to emerge.
consulting for founders & brands
Work with April
Brand and product strategy
for businesses serving women —
The demographic responsible for
80% of consumer spending
and the secret to scaling.
a community for women (coming soon)
OF LIKE MINDS
A community for women pursuing
expanded health and happiness,
and exploring their own consciousness
to better contribute
to the greater collective.
Her vision is to increase
women’s capacity for creativity, courage,
and trusting in their own intuition.
Founding members are being invited now.
a gathering for women
Women in the Wild
Private gatherings at April’s home
in Seattle, a decriminalized city.
Small groups, carefully structured,
for women ready
for an evening exploring with intention.
I write on women, plants, & wisdom.
Every week on Substack,
April shares stories of women, wisdom,
and the plants that have always been on our side.
substack
podcast
frequently asked questions
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April Pride is a Seattle-based creative entrepreneur with thirty years working in interiors and product design. For over a decade, she’s been building consumer brands for women in regulated emerging categories — cannabis, psychedelics, and women's health. She founded Van der Pop (acquired by Canopy Growth in 2018), created the podcasts How to Do the Pot and The High Guide, founded the psychedelics platform SetSet, and is launching OF LIKE MINDS, a community for women exploring consciousness, creativity, and optimal health.
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April consults with founders, funds, and brands building products for women — especially in the surge of women's healthcare and gray-zone medicine. Engagements range from 30-day strategy diagnostics to ongoing fractional partnerships. Begin at aprilpride.com/work-with-april.
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April writes weekly on Substack about women's emerging health stack — cannabis, psychedelics, GLP-1s, peptides, ketamine, and the women's hormone and midlife questions that intersect with them. She covers what women are actually doing, what works, what's hype, and what the brands selling to them are missing. She writes as a consumer expert and educator, not as a clinician.
She also writes about women, plants, and wisdom — specifically, what happens when a community that has always turned to nature for healing finally gets the research, the policy attention, and the cultural momentum to back it up. -
OF LIKE MINDS is a forthcoming community for women curious about expanding their own consciousness and contributing to the collective — through creativity, confronting fear, and honing intuition. Founding members are now being invited; applications are open.
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Women in the Wild is April Pride's private intentional gathering series, hosted at her home in Seattle, a decriminalized city. Small groups of women apply to attend an evening structured around guided practice, creativity, and conversation. It is a separate offering from OF LIKE MINDS.
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Seattle, Washington.