about april

April Pride is a serial creative entrepreneur with over 20 years of experience developing brands and products across interiors, fashion, lifestyle, cannabis, psychedelics, audio, and more. In 2015, she launched Van der Pop, an industry defining, female-focused cannabis lifestyle brand. Van der Pop published the pioneering Women & Weed Survey exploring North American women's perspectives on cannabis. After exiting Canopy Growth, one of the world’s largest cannabis companies, April continued her advocacy for cannabis normalization through her popular podcasts, How to Do the Pot and The High Guide.

A sought-after speaker, she has addressed thousands of women across North America on topics like cannabis, entrepreneurship, and brand design. With a Masters from Parsons School of Design and a degree from the University of Virginia’s School of Architecture, April’s design background informs her innovative creativity. She was deemed “the unofficial godmother of the Women & Weed movement,” recognized on the inaugural High Times Female 50 list, and named “Most Creative Cannabis Entrepreneur in the US.”

Currently, April is the CEO and Founder of SetSet, an accessible psychedelic education and integration platform offering clinician-created educational products and experiences.