about april

April Pride is a serial creative entrepreneur with over 20 years of experience developing brands and products across interiors, fashion, lifestyle, cannabis, psychedelics, audio, and more.

In 2015, April launched Van der Pop, an industry-defining, female-focused cannabis lifestyle brand. Van der Pop published the pioneering Women & Weed Survey, which explored North American women's perspectives on cannabis. After exiting to Canopy Growth, one of the world’s largest cannabis companies, she continued her advocacy for normalization through her popular podcasts, How to Do the Pot and The High Guide.

Since 2021, April has served as the founder of SetSet, an accessible psychedelic education and integration platform offering clinician-created products and support. Through her vibrant Substack and as the host of Psychedelic Salon, April continues to facilitate groundbreaking conversations aimed at destigmatizing and demystifying the responsible consumption of controlled substances.

Deemed “the unofficial godmother of the Women & Weed movement” and recognized on the inaugural High Times Female 50 list, April is a sought-after speaker on topics related to women’s health, emerging regulated industries, entrepreneurship, and brand design.

With a Master’s from Parsons School of Design and a graduate of the University of Virginia’s School of Architecture, April’s design background informs her innovative creativity. She lives in Seattle, cooks for her sons as much as possible, and walks their dog Stewie rain or shine.