Cannabis lifestyle
brand for discerning
women
Launched in 2015, Van der Pop was recognized as a pioneer in the emerging industry for its focus on the female cannabis consumer, design-forward product collection, education-led marketing, and successful exit from Canopy Growth.
STRATEGY
Connect with women curious to explore legal cannabis through stylistically relevant product design and advice-driven content rooted in harm reduction without judgment. Use the Women & Weed Survey results to drive messaging on all channels and conversation at in-person events.
DESIGN
With a moniker in part named for the designer who coined “less is more,” Van der Pop adopted a minimalist look across all aspects of its brand, from product to social assets.
CONTENT
The need-state brand architecture organized the content buckets across all owned channels.
STASH GOODS
Van der Pop launched with exceptionally designed stash accessories to store, smoke, and share cannabis. Within 18 months, the brand added CBD topicals line Van der Pop SELF to its product assortment.
