A cannabis lifestyle brand for discerning women.
Founded and launched by April Pride in 2015, and acquired Canopy Growth 2018.
flower powers
Need-state based brand architecture informed product strategy, content creation, and graphic identify.
brand manifesto
written by april pride
stylish stash accessories
Design-forward stash accessories created to match the products at a woman’s vanity, on her bedside table, and in her closet.
events
events
Across North America, women gathered to learn about women-founded cannabis brands.
women & weed study
A first-of-its-kind consumer survey on the behaviors, beliefs, and attitudes of 1500 N. American women.
