A cannabis lifestyle brand for discerning women.
Launched in 2015, Van der Pop was recognized as a pioneer in the emerging cannabis industry for its focus on the female consumer, design-forward product collection, and education-led marketing.
With a moniker in part named for the mid-century designer Mies van der Rohe, who coined “less is more,” Van der Pop adopted a minimalist look across all aspects of its brand, including its approach to low-dose consumption.
Through stylistically relevant product design and non-judgmental, harm-reduction advice, Van der Pop connected with women curious to explore legal cannabis. The results of the brand’s seminal Women & Weed Survey informed messaging across all channels and events.
Van der Pop was acquired by Canopy Growth in 2018.
The need-state brand architecture was the framework for the brand from product to visual and written content.
Van der Pop launched with exceptionally designed stash accessories to store, smoke, and share cannabis. Within 18 months, the brand added a CBD topicals line to its product assortment.
