A SHOW about women changing their lives with psychedelics
April developed the full scope of The High Guide podcast from concept to content to strategy. This audio-first brand is for an audience experienced in altered states of consciousness or keen to explore new opportunities to manage their well-being with psychedelics.
STRATEGY
Experiment with audio concepts over three seasons to determine long-term content focus for the platform.
DESIGN
A layered collage of shapes derived from nature and filled with manipulated imagery.
CONTENT
The content for The High Guide is as promised: a guide to getting to the right high from a trusted source. As even the most experienced can attest, getting a high right isn’t as simple as it sounds, so this brand offers a variety of ways to optimize an altered-state-inducing outcome. Owned channels include a podcast, email newsletter, blog, and social media.
PODCAST
The High Guide is a podcast where listeners follow women's narratives about their relationship with cannabis & psychedelics. The episodes cover pro-tips to choose the right cannabis & shroom strains, dosage, guided audio journeys, and interviews with women making sense of their psychedelic journey with an integration coach, and SO MUCH MORE. Created, written, produced & hosted by me.
