creative & strategic advisory
specializing in cannabis & psychedelics for women
April’s work focuses on collaborating with clients to develop brands that target, support, and empower women. It is her mission to build brands in emerging markets that make a lasting impact on this community.
"an idea machine"
“unofficial godmother of women + weed”
"april made me a lot of money"
"the most creative person I know"
"proven"
"a visionary"
"an idea machine" “unofficial godmother of women + weed” "april made me a lot of money" "the most creative person I know" "proven" "a visionary"
why april?
“Unofficial Godmother of Women + Weed”
Proven product/market fit with female-centric brands in cannabis, psychedelics
Proven success in consumer acquisition with strategic/creative direction
High profile as a leading female entrepreneur with authority & reach
Highly experienced and sought-after public speaker
Deep, meaningful relationships across women's affinity groups
Repeatedly successful at leading a team and inspiring success
Visionary who predicts trends, understands & shapes markets
Versed in the “Psychographics” of this influential consumer group
April speaking at reMind Psychedelics Forum, December 2024
services
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Naming, positioning, mission
Product matrix, pricing analysis
Market segmentation
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Brand identity
Retail / Trade show design
Audio /Visual design
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Product innovation, strategy, road map
Custom packaging
Apparel, merchandise, brand collateral
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Retail design
POS / Display
Retailer education
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Storytelling
Influencer / Partnerships
Women’s insights (see Women & Weed Survey)
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Event programming
Collaborative projects
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eatured engagements: MJBiz, reMind, World Cannabis Congress, Women & Weed, Horizons, Niagra College
Speaking topics include:
Intro to Integration: Optimizing Your Journey
Sister Trippers: Women & Psilocybin-Assisted Therapy
Flower Girls: Cannabis Use and the Modern Woman
What Women Want: Marketing Altered States
Minimum Viable Product: Design & Entrepreneurship