A podcast demystifying cannabis for women

From brand concept to content strategy, April is the creative mind behind the story-driven podcast How to Do the Pot, a name adopted from her speaking engagements, “I teach women how to do the pot.”

STRATEGY

Position HTDTP as the go-to Cannabis 101 resource for women who Google-related topics. Create a robust catalog of audio transcripts to drive SEO, including backlinks (featured guests and brands) and product reviews as the basis for affiliate marketing.

DESIGN

The deconstructed shapes and cheerful colors are design elements that are creatively used to project a consistent brand identity across all channels.

CONTENT

Drawing from my extensive experience writing about the intersection of women’s health & cannabis, I was the trusted source for the brand’s edutainment-centric content across all its owned channels, including audio, email newsletter, blog, and social.