women & Weed Survey

In 2017, with cannabis legalization increasing across the United States and Adult Use legalization in Canada, Van der Pop sought to understand better the role cannabis plays in women's lives. To do this, the brand surveyed 1,530 North American women about their perceptions, consumption, and interests, hoping to facilitate more meaningful conversations that reflect the needs of real women.

High Five Facts

1. For women interested in trying cannabis, 90% claim the desire is for medicinal reasons

2. 70% of women feel a friend’s recommendation plays a key role in their purchase decision

3. 42% stated their last cannabis purchase was spontaneous

4. 39% of those who’ve never tried cannabis cite the association with smoking as why

5. Only 10% of women cited anti-drug campaigns as a reason for not having tried cannabis

Read the full report here.